Moniepoint, a digital bank and financial services provider, has acquired Orda, a restaurant management and online ordering platform. This move is seen as a strategic play to expand Moniepoint's reach into the food delivery and restaurant management space, which is currently dominated by players such as Chowdeck. Chowdeck is a restaurant management and online ordering platform that allows restaurants to manage their menus, orders, and deliveries from a single dashboard.
Market Implications
The acquisition of Orda by Moniepoint is expected to increase competition in the Nigerian restaurant management and online ordering space. With Moniepoint's digital banking and financial services capabilities, Orda is expected to expand its offerings to include payment processing, lending, and other financial services to restaurants and food vendors. This move is expected to make Orda a more attractive option for restaurants looking for a comprehensive solution to manage their operations.Chowdeck, which has been a dominant player in the Nigerian restaurant management and online ordering space, is expected to face increased competition from Orda, now backed by Moniepoint's resources. Chowdeck has been expanding its offerings to include delivery and logistics services, and it remains to be seen how it will respond to the increased competition from Orda.
Global Comparative Context
The battle for Nigeria's restaurant stack is not unique to the African market. In Europe, for instance, the restaurant management and online ordering space is highly competitive, with players such as Deliveroo, Just Eat, and Foodpanda competing for market share. In India, players such as Zomato and Swiggy have dominated the food delivery and restaurant management space.However, what is unique to the African market is the role of digital banks and financial services providers in shaping the restaurant management and online ordering space. In Nigeria, for instance, digital banks such as Moniepoint and Kuda are expanding their offerings to include payment processing, lending, and other financial services to restaurants and food vendors. This trend is expected to continue, with digital banks playing a increasingly important role in shaping the African restaurant management and online ordering space.